Raf Simons

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Image of book Raf Simons by Annick VolckWe added a new book to our wishlist for the Fashion Library in our Panorama Lounge: “Raf Simons“, which will be published on the 15th of July. Belgian Designer Raf Simons is one of the most exciting designers working in fashion today. His passion for music, art, and contemporary culture infiltrates everything he does. A former industrial designer, Simons first burst on to the scene in 1995 with the launch of his menswear label. His trademark slim tailoring and penchant for street-casting his models went on to shape an entire generation and cemented his position as one of the most revolutionary contemporary menswear designers. Simons was appointed creative director of Jil Sander in 2005; during his six-year tenure he repositioned the brand at the height of the luxury market, not only satisfying the German label’s loyal fanbase, but also recruiting a legion of new fans. Simons’ appointment as artistic director of Dior in 2012 caused frissons of excitement in the fashion industry and marked the beginning of a momentous new chapter for the Belgian designer. This stunning photographic book celebrates Raf Simons’ own menswear label, his work for Jil Sander, and his new appointment of Dior. Simons’ first two highly anticipated collections for the Parisian house, together with an exclusive interview, are all included.


Design of the Year 2013 awards

The Designs of the Year awards, ‘The Oscars of the design world‘ showcases the most innovative and imaginative designs from around the world, over the past year, spanning seven categories: Architecture, Digital, Fashion, Furniture, Graphics, Transport and Product. Category winners and the overall winner will be decided by a jury and announced to the public on 17 April 2013. The nominees are selected by a panel of industry experts – with a selection of the “most original and exciting designs” to go on display at the Design Museum from March 20 to July 7, 2013.

Christian Dior, Giles and Prada are among the brands shortlisted for the Design Museum’s 2013 Designs of the Year award. Among them, the Belgian Raf Simons and the design duo Fien Muller and Hannes Van Severen. The labels face fierce competition from the costumes of Anna Karenina – as worn by Keira Knightley and designed by Jacqueline Durran.

Raf Simons for Dior

Fashion Course: N°2 Dior by Raf

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Leçon de Mode‘ (= fashion course) is a collaboration between the Museum of Costume and Lace and MAD Brussels – Fashion and Design Center to promote fashion knowledge among the general public and professionals.

The second discussion is titled Leçon de Mode: N°2 Dior by Raf. It focuses on the work of Raf Simons at Dior.

  • When? On Thursday 17th of January
  • 19h15. Reception
  • 19h30. Lecture at the City Hall (Grand-Place – Militia Hall)
  • 20h30. Cocktail and visit of the exhibitions at the Museum of Costume and Lace

Note that booking is required (limited places):

  • Price: 10€ / 5€ for students
  • Account:BE 83 068 242 32 42 15
  • Communication : name + first name + Leçon de Mode 2


The first Dior campaign under Raf Simons

The first Dior campaign created under the artistic direction of Raf Simons has been unveiled – and it’s quite a departure from the French fashion house’s previous ad aesthetic.

Shot by Willy Vanderperre, a fellow Belgian and friend of Simons’ with whom he worked many times whilst at Jil Sander, the spring/summer 2013 images take on a Surrealist theme. The photos feature a jumble of perspectives, with Dior-clad ladies posing in front of Magritte-like clouds, opulent wall sconces, and fluttery curtains like the ones Simons used as a runway backdrop in his fall 2012 Dior show.

Interestingly, Simons has done away with Karlie Kloss, who has fronted the brand’s campaigns for the past few season. The use of lesser-known faces, in contrast with the brand’s traditional high-profile picks, is just one way that this new campaign diverges from house history.

What do you think about this new direction for one of fashion’s biggest brands?