The Hotel x Hotel Louis: Celebrating local talent through art and design
Located on Boulevard de Waterloo, The Hotel Brussels is surrounded by the best in fashion, lifestyle, and design.
We are excited to share a special collaboration between The Hotel Brussels and Hotel Louis, created by designer Louis Appelmans. Together, we’ve made something truly unique: a stunning silk scarf that celebrates the beauty of Brussels. This partnership with Hotel Louis is a perfect fit, showing how luxury hospitality and artistic talent can come together to create something special that will be displayed at The hotel and BEL Prizes exhibition.
The story behind the scarf
This collaboration began in 2024, thanks to MAD Brussels, the city’s center for fashion and design. Inspired by Louis Appelmans’ creative vision, The Hotel entrusted him with an exclusive mission: to design a scarf that captures the essence of the hotel itself.
This scarf, made from luxurious silk in Italy, is a 100 x 100 cm masterpiece. It shows the incredible view from one of The Hotel’s room, featuring Brussels landmarks like the Palais de Justice and the Palais Royal. With bold, vibrant colors from Hotel Louis’ signature style and The Hotel’s timeless elegance, this scarf is more than a fashion accessory—it’s a work of art and nice souvenir for the people who are gonna be able to buy it.
The Hotel supporting local talent
At The Hotel, we love to support local talent and create unique experiences for our guests. This scarf is more than just a fashion piece—it’s a way to connect people to the heart of Brussels through art and design. By working with Louis Appelmans, we’re showcasing the incredible creativity and craftsmanship that make our city so special.
This project highlights our dedication to blending luxury with local culture, offering guests something truly unforgettable. Whether you’re visiting for the first time or a longtime fan of Brussels, this scarf tells a story of beauty, innovation, and collaboration.
What are the BEL Prizes?
It's an exhibition organized by BEL (Brussels Expertise Labels), it celebrate outstanding talents across diverse fields, emphasizing sustainability, social responsibility, creativity, and excellence. These awards celebrate exceptional entrepreneurs and organizations that contribute to a better, more inclusive world.
Nominees for the titles of “Brussels Insider Expert” and “Brussels Expertise Transmission” are rigorously evaluated based on their alignment with BEL’s values.
The winners will be revealed during a private event on November 28, and their exceptional work will be celebrated throughout the exhibition.
Where to see it
The scarf will be displayed in The Hotel’s lobby, giving guests a chance to admire this collaboration. It will also be part of the BEL Prizes Exhibition at Autoworld Brussels from November 29 to December 1, 2024.
Don’t miss your chance to see this incredible scarf up close band be part of a celebration of what makes Brussels so inspiring.
For more information about tickets visit Autoworld Brussels
